Personal Info Safety a major Issue for Online Slots Players
Careful online slots casinos owners will be placing a lot more attention to the security of slots player information on their sites after the publication of the results of the study earlier this year in collaboration with VeriSign.
The research initiative showed once again that trust and the security of personal information are key demands from the online playing public, and that punters will move to rival sites with safer systems if they feel that their trust at a particular website has been betrayed.
You Gov's NPS as given by participants showed that some Internet slot casinos owners may have a hill to climb in achieving a better reputation. The NPS is a measurement scale that uses the answers of participants to classify them as positive about a subject ('promoters'); neutral ('passive') or negative and critical......and the You Gov study showed that the latter group were significantly dominant when it came to online playing..
Some 45% of the online
Vegas slots playing participants fell into the negative category, resulting in an overall NPS rating of -27% - the lowest of any sector surveyed by You Gov. Although there were other contributory factors, such as customer relations weaknesses, the main criticism centered on reservations regarding the safety of personal information given to slot casinos owners..
The conclusion is obvious - if
fun slots players form the perception that their personal information may not be safe, it can be damaging to an online playing operator..
In June this year You Gov and VeriSign released statistics which showed that 91% of British are concerned about identity theft in general, and more than two thirds (86%) would prefer using sites that actively engage them in protecting their online identity..
In addition, 79% of players would like better systems in place to protect them against identity theft, and 82% agreed they would take on more responsibility to protect their online identities, even if it meant an extra step on their part. .
These latest results suggest that players are ready for extra preventative measures that are on the market today, such as two-factor authentication..
Costs and reputation damage associated with identity theft are significant to both players and businesses, the survey found..
According to the Identity Fraud Steering Committee, the cost of identity fraud to the UK economy is GBP 1.2 billion, or around GBP 25 for every adult in Britain. And credit reference agency Experian estimates that it takes an average of 467 days to discover you’re a victim of ID fraud and another 300 hours to fully reverse the damage done..
90% of players said that ensuring that no one else can gain access to their account to defraud them is a serious concern. In fact, 81% of players would not make a transaction on a Web site where there are any doubts as to the effectiveness of measures in place to protect their online identity.